SEO/SEM SPECIALIST
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| Reference |
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| Job Type |
Full-time |
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| Job Status |
Interviewing |
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| Date Posted |
Friday, 10 August 2007 |
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| Location |
Newton, MA |
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| Duration |
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| Company Information |
Inflexxion, Inc.
320 Needham Street
Suite 100
Newton,
MA
02646
Website: http://www.inflexxion.com
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| Job Description |
Do you want to work at a growing company with friendly, smart, dedicated people who are working together to change health behaviors through technology? Inflexxion creates scientifically-validated online, interactive behavioral health interventions.
The WMS at Inflexxion will be an integral part of our marketing team, making key recommendations to optimize existing websites and websites currently in development as well as working with other members of the Marketing team to develop effective online promotional campaigns. This role will be responsible for ongoing evaluation of all Inflexxion web properties, for developing and implementing a comprehensive search engine optimization strategy to improve brand and site visibility and for working closely with other members of the Marketing team to use the web in effectively disseminating our products. This position will report to the Marketing Manager.
Candidate must provide a portfolio of campaigns that demonstrate past experience, knowledge and skills that are required for this position. Candidates must also include salary requirements.
Responsibilities include:
• Hands-on optimization, including keyword/phrase research, site structure, page construction, content, and SEO copywriting
• Optimize various web site components including title tags, meta-descriptions, keyword density, internal linking, site map, etc.
• Drive traffic by achieving top rankings in organic search results and creating/managing PPC campaigns
• Analyze web traffic patterns, and existing sites and identification of areas for improvement
• Creation of reports for web site traffic and SEM/SEO efforts
• Research, understand, and stay up-to-date on the latest search engine algorithms, rules, techniques and trends
• Work with team to develop effective, strategic and results-driven online promotional campaigns Analyze the success of promotional and search engine campaigns and make recommendations for improvement and for future campaigns
• Keyword development, expert at identifying effective in-bound link sources, unassisted content writer, knowledge of effective SEO site design and internal link structure
• Develop/implement key-phrase optimized content that ranks well while being marketing persuasive
• Improve site architecture by collaborating with marketing, content development, technical and creative teams to ensure SEO
• Continuous researching and testing of SEO methods to maximize ROI
• Other duties, as specified by supervisor
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| Qualifications |
• College degree required
• 1-3 years previous SEO experience, including an in-depth knowledge of search engine technologies (algorithms, ranking strategy and industry trends)
• Proficient with SEO reporting and web analytics tools; Microsoft Office applications including Word, Excel, PowerPoint
• Strong understanding of web technologies (HTML, Flash, CSS, JavaScript, XML)
• Knowledge of effective site architecture
• Experience in small company strategic-thinking; ability to execute and complete tasks with limited resources
• Advanced written skills, including SEO copywriting skills
• Strong problem solving and innovation skills
• Ability to manage and prioritize multiple projects with varying deadlines
• Good organizational skills and attention to detail
• Ability to work independently as well as within a team
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| Compensation |
Competitive - DOE |
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| Highest finished education |
University |
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| How to Apply |
Please email cover letter and resume to:
inflexxionjobs@inflexxion.com |
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| Email Resume To |
inflexxionjobs@inflexxion.com |
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| Contact Info |
Leah Ciappenelli
Contact Email: inflexxionjobs@inflexxion.com
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